YouTube Presenting Sponsorship
Host read-outs, chapter cards, credits placement, and logo on social shorts across long-form interviews and clips. Your brand is presented as part of the show.
21M+Monthly readers and viewers
20:05Average view duration, 4x the YouTube norm
72%Audience with household income over $100k
63M+Network impressions per quarter
Inside the product
Every channel where your audience pays attention
Combine surfaces into one cross-channel partnership or start with a single channel.
Newsletter Network
Sponsorship placements across Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang newsletters reaching engaged subscribers.
Podcast Ad Reads
Brand integration on podcast distribution including Spotify, delivered to the same intellectually curious professional audience.
Evergreen Video Library
Pre-roll and mid-roll across a library of thousands of videos. Impressions compound for years, not just during the flight window.
SME Editorial Interviews
Annual presenting sponsors get up to 2 expert interviews per year, placing your people in the same chair as Malcolm Gladwell and Neil deGrasse Tyson.
Cross-Channel Bundles
Combine YouTube, newsletter, and podcast into one partnership built around your strategic goals. Fully customizable by channel mix and term length.
How we compare
Editorial integration vs. standard ad buys
Big Think SponsorshipStandard Ad Buy
Editorial integration, not interruption✓×
20:05 average watch time (4x YouTube norm)✓×
72% of audience earns $100k+✓×
2x more likely to be senior executives✓×
Impressions compound for years via evergreen library✓×
Category exclusivity during sponsorship term✓×
SME interviews alongside world-renowned thinkers✓×
Getting started
From first call to evergreen impressions
A simple route from setup to steady output.
Define your goals
Choose a YouTube-led, newsletter-led, podcast-led, or cross-channel mix. The package is built around what your brand needs to achieve.
Integrate your brand
Host reads, segment intros, logo placement, newsletter attribution, and evergreen pre-roll go live across the surfaces you selected.
Reach qualified professionals
21M+ monthly readers and viewers engage with your brand in editorial context. 70% are college educated and 2x more likely to be senior executives.
Compound over time
The evergreen library keeps generating impressions years after each episode publishes. 62.7% of viewers return by choice.
FAQ
Sponsorship questions, answered
What sponsorship options are available?+
Big Think offers sponsorship across three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. These can be taken individually or combined into a cross-channel partnership built around the sponsor's goals.
What does presenting sponsor actually mean?+
On YouTube, the partner's brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a presented-by integration rather than a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration where the brand is part of the show. The average viewer watches for 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library means impressions compound over years.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the audience financial services, consulting firms, and enterprise tech companies pay a premium to reach elsewhere.
What is the term length?+
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity for the duration.
Can the package be customized?+
Yes, fully. The partnership is built around the sponsor's strategic goals, whether YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship includes up to 2 SME editorial interviews per year, placing the partner's experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Take the next step
Put your brand where credibility lives
Book a call to explore sponsorship fit across YouTube, newsletters, and podcasts.
Book a call